Tips for Selling Headlight Restoration

1. Highlight the Revenue Potential

   • Just 2 restorations per day at $60 each produce $31,200 annually in revenue per location.

   • Each restoration offers an ROI of over 900%.

2. Offer Consistently

   • Include headlight checks in every vehicle inspection.

   • Recommend restoration to customers with foggy headlights—no hard sell required.

3. Easy Conversation Starters

   • “I noticed your headlights are foggy. Are you having trouble seeing at night?”

   • Explain the benefits: improved safety, better light output, and enhanced appearance.

4. When to Offer

   • Quick Lube Shops: Mention the service early, during the oil change process.

   • Auto Repair Shops: Bring it up when informing customers their car is ready for pickup.

5. Manage Expectations

   • Never promise “like-new” results; focus on significant improvement in clarity and safety.

6. Encourage Repeat Business

   • Ice-9 restorations last about a year—promote annual maintenance at a competitive price.

7. Use Visual Aids

   • Display a demo headlight (half-restored) in your service bays or waiting area.

   • Take before-and-after photos to show real results to customers.

By keeping it simple and consistent, selling headlight restoration becomes a numbers game, driving both safety and revenue.